Items where Author is "Abdul Wahid Esdar"
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Abdul Wahid Esdar and Afiqah Abd Razak and Bb Ellyna Brahim and Cassiedy Thomas (2024) Perceived ESG (environmental, social, governance) towards customer purchase intention in Malaysia: the mediating role of brand credibility, brand image, and perceived quality. Final Year Project thesis, University Malaysia Kelantan. (Submitted)