Items where Author is "Muhammad Ikhwan Salim"

Muhammad Ikhwan Salim and Nur Farahin Zakaria and Nur Hafieza Hassan and Queenie Yow Min Zia (2016) The relationship between brand equity and customers’ purchase intention in local fast food franchise. A study in Kota Bharu, Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)