Items where Author is "Nik Nur Amalin Nik Mohd Azmi"
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MBA/DBA Final Project Report
Nik Nur Amalin Nik Mohd Azmi (2023) An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia. Masters thesis, Universiti Malaysia Kelantan. (Submitted)