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Atom Items where Author is "Sathiswaran Uthamaputhran"
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Non-Indexed Article
Sathiswaran Uthamaputhran and Azlinda Shazneem Md Shuaib and Nurul Hasliana Hamsani (2014) The role of green marketing towards purchase intention among Malaysian customers. Journal of Entrepreneurship and Business, 2 (1). pp. 1-8. ISSN 2289-8298
UMK Etheses
Sathiswaran Uthamaputhran (2013) The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia. Masters thesis, Universiti Teknologi Malaysia. (Unpublished)