Browse by Supervisor
20 January 2023
Alvin Low Zhen Keen and Aeshah Hartini Adnan and Abdul Helmi Razak and Fatimah Fatih Saipul Anuar (2023) Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
7 February 2024
Abdul Wahid Esdar and Afiqah Abd Razak and Bb Ellyna Brahim and Cassiedy Thomas (2024) Perceived ESG (environmental, social, governance) towards customer purchase intention in Malaysia: the mediating role of brand credibility, brand image, and perceived quality. Final Year Project thesis, University Malaysia Kelantan. (Submitted)